"AVEDA'S MISSION IS TO TAKE CARE OF THE WORLD IN WHICH WE LIVE, FROM THE CREATION OF THE PRODUCTS TO THEIR USE IN THE COMPANY. AVEDA IS COMMITTED TO GIVING AN EXAMPLE OF LEADERSHIP AND RESPONSIBILITY IN RESPECT AND IN THE PROTECTION OF THE ENVIRONMENT THAT GOES BEYOND THE COSMES , EMBRACING THE WHOLE WORLD "-HORST M. RECHELBACHER, THE AVEDA FOUNDER
Our philosophy is to continuously improve, a lot of history behind us, a lot of commitment in the present with a look to the future. Instinctive but responsible, we shared the AVEDA philosophy for sustainable beauty towards the environment and people that allowed us to convey the seduction of difference to our customers.